Samsung Electronics, established in 1969 in Suwon-Korea, is an IT company providing globally services. The company, managing more than 200 affiliates worldwide, manufactures and sells home appliances like TVs, monitors, refrigerators and washing machines along with basic mobile telecommunication products like smart phones and tablets. Beside this is Samsung a reliable supplier of basic electronic components like DRAM and except memory product semi-conductors. The company, which has devoted itself to the development of the global society by always tracking fresh ground breaking innovations and generating a value, goals to achieve in 2020 annual sales with a volume of USD 400 Billion that will position its brand value among the top 5. Samsung commits to offer qualitative products and services which would increase the comfort and promotes a more rational life style for all its customers around the world. Samsung operates with three strategic mainstays which are part of Samsung’s culture, business activities and management; “Creativity”, “Partnership” and “Labour Power”.